Roman Index is a full service consulting and marketing network dedicated to giving businesses social media and search engine marketing ideas or strategies to integrate their business online. We specialize in advising but also offer services such as Google friendly Website Development, Company Branding, SEO, Organic Search Campaigns, PPC Search and Content Campaigns, Email and Direct Mailing, Client/Customer Prospecting, Retention, and Referral Turnkey Systems as well as Business Growth Consulting.
All services are individualized and based on a company’s needs analysis. From our experience, many small to mid-size companies fall short in the progressive nature of the Internet’s expansion or reach whether it’s a B2B or B2C operation. We help guide business owners to become more innovative and grow their businesses on-line in their respective vertical market. Our primary objective is to educate business owners on how to problem solve company growth issues by using the Internet, and secondly we offer services in social media consulting, and on-line marketing strategic planning with an immediate ROI (return on investment).
According to e-marketer, the revenue spent on Social network advertising will be over $4 billion in 2011. Businesses and marketers have no other choice but to embrace a new form of advertising – word of mouth or buzz advertising. Social Networking sites such as Facebook, Linked In, Digg and Twitter have taken all of the recent headlines in the explosion of social media.
Did you ever take a moment and wonder why? How can a company such as Facebook, a free site where users can post pictures and share videos, music files, command sale prices to 50 billion dollars? Social Networks present a large and specifically targeted existing customer base because of behavior-based marketing, also called agent based. The purpose is to grant access to targeted advertising for users or prospects that shop online. Social network advertising is at the beginning of a new stage of advertising and we have integrated specific applications that allow for easy advertising on any authority site.
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Why SEO Alone is Not Enough Anymore
When it comes to search engine optimization, one thing is true: shift happens. The landscape is continually changing, as evidenced by recent movement in the search engine industry. Will the partnership between Microsoft Bing and Yahoo! impact search or create a long-term competitor to Google? And will the new initiatives that Google rolls out in response impact the search placement of other companies? These are all questions that have been raised in recent years.
Video: Shift Happens
Google Search for “Tablet Phones”
There is something we like to call the Golden Triangle of SEO: three key areas that must be addressed in order for any SEO campaign to succeed. The first one is On-Site Factors, which takes into account how “search engine friendly” a site’s overall structure is. This involves many site architecture factors including how easily the site can be indexed, if it uses Flash vs. HTML and if shopping carts are search-engine friendly.
The second side of the Golden Triangle of SEO is site content. It’s still true that content is king: it’s important to have content on your site that is impactful, effective and draws the attention of search engines. This means having a proper keyword density along with making sure that the keywords are also used in titles and meta tags. It’s also important to have the right keywords highlighted: striking a balance of keywords in different competitive ranges will allow you to see short-term and long-term SEO growth.
The final side of the Golden Triangle of SEO is link building. Having both in-bound and out-bound links adds strength to your site in the eyes of search engines — it gives your site credibility and respect. However, this doesn’t mean that you should concentrate on just having the highest number of links possible! It’s critical to think about the quality of your links as well. In many cases, one high-level link can be more effective than several lower-level links.
There are several new factors that are changing the SEO field — shifts that happen — and none are more important than social media. Every day, millions of people communicate with social media tools like Facebook and Twitter. Reaching these people can be a critical component of any online marketing campaign. However, any social media strategy needs to be more sophisticated than simply starting a Twitter page and posting your company’s latest specials.
Ideally, social media and SEO marketing programs can work together to strengthen each other. A high-quality social media campaign that is interactive and engages audiences can increase in-bound links and improve search engine rankings. At the same time, applying smart SEO practices to social media content will increase the reach and visibility of your social media outreach.
Another relatively new concept is Video SEO. In the example we provided earlier, there were no video results, but often times Youtube videos may show up on the first page of Google results.. Applying SEO concepts to videos not only can increase their placement in various searches but also improve the overall ranking of a site.
Search engines like Google have been looking for ways to differentiate themselves from the competition, and one way has been to attempt to deliver individual users with as much personalized content as possible. The new Google Personalized Search is just one example of this. Not only are search engines taking factors such as location into account when delivering results, they are also considering previous search history and other sites you have visited in the past. The reality is that in many cases, no two searches will produce exactly the same results.
The bottom line is that basic SEO concepts are still critical — just not by themselves. In order for SEO campaigns to be truly effective, they need to be paired with smart marketing campaigns that involve every aspect of a company’s online brand. As with any marketing campaign, it’s very important to think about your target audience when you are doing an SEO campaign and how you can most effectively reach them with messages that resonate with them.
Courtesy of Submit Express
Google it! / Yahoo it! / Bing it! / Ask it!
January 22, 2011 at 12:02 am -